Our Target Audience

When creating a film or trailer you always need to take into consideration your target audience. This is a vital part of creating the film. For our film to be successful we will have to make sure we aim our film at our target audience.  Our target audience is Females aged (15-22).  I think this I a suitable type of target audience for our film genre, as women are the more emotional part of the relationship therefore would connect with the characters in this film. To find out more about our target audience we decided to create a questionnaire that would give us feedback on our idea and weather our target audience is suitable, we are going to ask 15 people.   

1.  Gender?

Male ____         Female___

2.   How old are you?

Younger than 10 ___  10-15 ___  16-18 ___  18-21 ___  21+___

3.What is your preferred genre of movie?

Comedy ___ Horror ___ Fantasy ___  Romance ___  Sci-Fi ___ Musical___  Period drama ___  other please specify ______________  

4.How often do you go to the cinema?

Less than once a month ___1-2 times a month ___3-4 times a month___  More than 4 times a month___

5. What television channels do you tend to watch, if any?

BBC___ ITV___Channel 4/E4___Five___Living TV___ TV___SKY___Other________

6.  Do you enjoy watching romantic comedy’s and romantic films 

  Yes )__  No---

7.  If so do you like sad romantic films?

  Yes --- No---

8.  What types of magazines do you read if any?

Cosmopolitan---FHM---Heat---HELLO!---OK---  Q ---TotalFilm---

9.  Do you enjoy reading film magazines? 

  Yes --- No ---

10.  What do you find the best way of advertising when it comes to films? 

Billboards---Bus advertisements---Freebies---Magazine---Posters---Radio/television interviews with cast---Trailers---None---

After looking through the feedback we found that most of the people we asked were female however this is what we wanted as we wanted to find out what our target audience exactly thought. Most of the people we asked were 18-21 years of age. The most favourite movie genre was romance, followed closely by horror then comedy. When it came to how many times they visited the cinema most 1-2 times in a month. The most popular TV channels where BBC and E4, which is very popular with a young audience. The majority said they do enjoy watching romantic films and rom-coms. They also said they enjoy watching sad romantic stories. For what type of magazines do you read most of the answers were heat magazine or OK!, However most of the feedback for the film magazine question the response was most people said no, they didn’t read film magazines, so this is the reason I think our film magazine will be successful as we have made it a film plus fashion magazine. When it came to the best way of advertising a film it was posters and television that were the most popular.   

Storyboard

To create our storyboard we had to think about shots that we thought would look really effective and fit in well with our storyline. We started with shot where they would be standing next to each other and glance at each other; we thought this would be a really good opening shot that would define the genre of our film.  We then decided we wanted a shot from behind them sitting on a bench together looking out to the river, we thought this would create a really romantic setting.  We then decided on a shot of them having a cup of tea as a romance film does normally consist of them doing normal day-to-day things. The next few shots are going to consist of them doing romantic things in a variety of different locations, as this is a typical convention of trailers, we then moved onto the sad part of our story where she gets left alone and is really upset, this is then going to lead to us seeing the reason why the main male character goes to jail. This scene is going to include a montage of different camera angles of him "beating someone up". we think this will have a really strong impact on the audience, and will make them want to watch our film. Once we had finished our storyboard we had to create an animatic this is where we would make our storyboard into a moving storyboard that would portray our idea for our trailer, we did this using final cut pro. Here is our animatic.

Looking the animatic I think we have some really strong ideas, if we plan our filming well I believe that we will create a really strong trailer with a variety of shots and different camera angles. The music we have chosen is "Metal Detector" and "The Magician" by Jose Vanders. We chose these songs because we felt that it really worked well with the genre of our film and fitted well with the shots that we wanted to use, from the animatic I think we can tell both of these songs are going to be successful, in order to gain permission to use her songs we have emailed her explaining our task here is our proof:

I cannot wait to see our finished trailer and i am really positive that our trailer will be really successful.  

Romance Conventions

There are many typical conventions used within a romance film/trailer. I want to research further into this so I can find out what we need to include within our trailer in order for our trailer to be a successful romance story.

  As you can see we have included many of these in our film trailer already allowing us to portray our idea clearly to the audience. I think we will do this successfully however ours has a twist in it which I think will work really well and will make the audience really interested whilst watching our film. I am now going to look at some different shots we could use within our trailer to make it look as professional as possible:

This shot is really good you can see them for a side angle, which looks really effective the shot also looks really natural, which adds a really romantic and intimate effect; the lighting is also really great in this shot, i think it adds a really dramatic look to the shot which creates a really strong shot when creating our trailer we will have to take our lighting into consideration. 

This is a shot that enforces the genre of the film and creates a really emotional shot. I think when we are creating our trailer we will have to create a scene of them kissing as it will make our trailer really professional and show the chemistry between the two characters.

This is a really beautiful shot I think it looks really effective the way they are looking into each others eyes you can see how much they are in love which looks really cute. The background is also very interesting in this shot as is a blurred lighting effect called bokeh, this looks really effective as it makes them the main focal point in the shot and people are focusing on them and not what is in the background I think this is a really clever shot and works really well. 

I really like this shot as well, as you can see the male character is taking a picture of her, i think this looks good as it doesn't look like they are in a film it looks like them in everyday life, I think that home videos would look really effective in our trailer, and it also gives the audience a different perspective. 

Taking all of these shots into consideration I think we have a good lot of research to start creating our storyboard. I think this will help us when creating our film trailer as it has given us a variety of different shots that we could use and what we will need to portray our narrative to the audience effectively. 

Our Film Poster

To create our film poster we used Photoshop CS3 we decided this would be the most efficient way for us to create the effect we wanted. To start with we decided on an image luckily jade from our group had recently been out with them both on a trip to London on new years eve, she decided to take some natural shots of them together that we could then use within our film poster. Here is the image we decided to use:  

The image of we chose is them just about to kiss each other, which looks really “intimate” which is what we want to create. This image also looks really natural which is what I think makes it look unique and will stand out within the image. The setting of this image also works really well as the lighting looks really romantic and natural is also makes them the main focal point within the image. However the image is the wrong shape for a film poster, so we will have to crop it to the right shape in order to use it as our poster.

 To make this image into a film poster we started by placing the title we had created on top of the image. We did this however we felt that it wasn’t the right font for our film poster, as it didn’t stand out enough we decided to change the font so that it would stand out. So we used the website called dafont.com and we picked the text Impact Label: 

 We felt that this impact label text would work really well against our poster background. Also it gave us a really strong title. we also added the hands around the T and the I:

I love the new title, I think it looks really effective.  It makes the title stand out and look really professional. I then edited the image to make it have a grainy effect to make this I went on the filters. I then created this effect:  

Here you can see the image with a different effect it looks very vintage which works really well and creative. as you can see we have also cropped this image to make it in the shape of a film poster. I think this image is going to work really well. 

We then used the text tool to add in the main actresses and actors names we decided to go with a simple text a lot like the research posters that we found it is also a light grey so it stands out against the background. We also made there second names bold as we also thought this created a really unique effect.  

We then added our billing block, we decided to create this in powerpoint first so that it would be easier to insert onto our poster, we also used the same font and colour as we did for the names, as we felt this would make our poster consistent and really professional. This was all we had to do to create our poster here is our finished poster. 

Here is our finished poster I think it looks really creative and professional it also doesn't give much away about our story line, I really like the effect of the grain over the top of the image as i think it makes the image look like it was taken on an old camera and looks really effective. The image looks really effective as it is the main focal point in the image and I think this creates a really eye catching effect, and immediately alerts the audience to the genre of our film. I think our poster would really stand out when placed with other romance posters. I am really pleased with the outcome and cannot wait to film our trailer now as i think we have a really solid idea. 

Romance Genre Film Poster Analysation

To gain a better insight into film posters of the romance genre i decided that it would be a good idea to analyse three different romance genre posters so i could see the typical conventions of a romance film poster.

After analyzing these image I have now seen the typical conventions of a romance poster. We have a lot to think about when creating our film poster for example the layout of the poster, they all have a central image that is the main focal point within the image, we will have to make sure we pick a really eye-catching image, so that it captures the audiences attention.