Institutions

There are many well-known film institutions such as:

 20^th Century Fox: Avatar, Ice Age














Warner Brothers: Harry Potter, The Matrix













Universal: Mamma Mia, Wild Child
















DreamWorks: Shrek, Madagascar















Walt Disney: Finding Nemo, Pirates Of The Caribbean

·      Paramount: Willy Wonka And The Chocolate Factory

    Focus Features: One Day, Eternal Sunshine

These are the most famous film institutions when a trailer is shown the institution comes up before the opening shot. Because our film is of the romance genre, we have to make sure that we pick an appropriate institution to advertise our film for example we would not pick DreamWorks as that is well know for animations and ours is not an animation film therefore would not be our film institution.  So at the beginning of our trailer we will need an institution to advertise and produce it we will use one of the above. We researched further into Paramount we found a sub company called Paramount Vantage who create films that are more artistic and we wanted our film to be really creative so we decided to go with Paramount Vantage as our first institution this will also help us with the distribution of our film, we are also going to use Focus Features as they also create romantic films so this will fit with our conventions. We also decided that we would create our own institution. In order to create our own institution we will have to create an original logo so people will recognize it as our own institution company. We need it to look quite girly and pretty however also simple and professional, as it will only be on the screen for around a second we also don’t want to confuse the audience that it is the title of the film.

This is the institution we have created I think this works really well I really like the image we have used as I think it creates a really clear idea. We chose the name Attachment Productions as we thought this sounded like a company that would create a romantic film. I am really happy with this image as I think it will look really professional and realistic and this will also be shown at the start of our trailer. The institution will help us advertise and promote our film by creating posters and magazines and the trailer, so they will be included in all of these different parts to do with our trailer. To advertise our trailer further we could also advertise it online.