Our Target Audience

When creating a film or trailer you always need to take into consideration your target audience. This is a vital part of creating the film. For our film to be successful we will have to make sure we aim our film at our target audience.  Our target audience is Females aged (15-22).  I think this I a suitable type of target audience for our film genre, as women are the more emotional part of the relationship therefore would connect with the characters in this film. To find out more about our target audience we decided to create a questionnaire that would give us feedback on our idea and weather our target audience is suitable, we are going to ask 15 people.   

1.  Gender?

Male ____         Female___

2.   How old are you?

Younger than 10 ___  10-15 ___  16-18 ___  18-21 ___  21+___

3.What is your preferred genre of movie?

Comedy ___ Horror ___ Fantasy ___  Romance ___  Sci-Fi ___ Musical___  Period drama ___  other please specify ______________  

4.How often do you go to the cinema?

Less than once a month ___1-2 times a month ___3-4 times a month___  More than 4 times a month___

5. What television channels do you tend to watch, if any?

BBC___ ITV___Channel 4/E4___Five___Living TV___ TV___SKY___Other________

6.  Do you enjoy watching romantic comedy’s and romantic films 

  Yes )__  No---

7.  If so do you like sad romantic films?

  Yes --- No---

8.  What types of magazines do you read if any?

Cosmopolitan---FHM---Heat---HELLO!---OK---  Q ---TotalFilm---

9.  Do you enjoy reading film magazines? 

  Yes --- No ---

10.  What do you find the best way of advertising when it comes to films? 

Billboards---Bus advertisements---Freebies---Magazine---Posters---Radio/television interviews with cast---Trailers---None---

After looking through the feedback we found that most of the people we asked were female however this is what we wanted as we wanted to find out what our target audience exactly thought. Most of the people we asked were 18-21 years of age. The most favourite movie genre was romance, followed closely by horror then comedy. When it came to how many times they visited the cinema most 1-2 times in a month. The most popular TV channels where BBC and E4, which is very popular with a young audience. The majority said they do enjoy watching romantic films and rom-coms. They also said they enjoy watching sad romantic stories. For what type of magazines do you read most of the answers were heat magazine or OK!, However most of the feedback for the film magazine question the response was most people said no, they didn’t read film magazines, so this is the reason I think our film magazine will be successful as we have made it a film plus fashion magazine. When it came to the best way of advertising a film it was posters and television that were the most popular.